Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups.
Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times more effective. Comparing to other social media platforms and TV, Snapchat’s ads generated a higher degree of emotional response and twice as much intent to purchase.
So why wouldn’t you use it? Read more about why here
Besides advertising possibilities it’s an excellent tool for brand building. We are jumping on the bandwagon and letting you ‘inside’ Upside.Digital. How do we work why and what do we do!
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