Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups.
Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times more effective. Comparing to other social media platforms and TV, Snapchat’s ads generated a higher degree of emotional response and twice as much intent to purchase.
So why wouldn’t you use it? Read more about why here
Besides advertising possibilities it’s an excellent tool for brand building. We are jumping on the bandwagon and letting you ‘inside’ Upside.Digital. How do we work why and what do we do!
Check out the faces behind Upside.Digital and see how we make the magic of digital marketing come alive! We are snaptivating our audience to educate, inspire and motivate you to grow, generate and promote your business to its next level.
SIGN UP for FREE to Snapchat now and follow your preferred digital marketing team HERE
After more than 6 years of experience, I get the same question again and again: How can we engage our email lists from the initial subscription and convert them all the way through to loyal customers? For that reason, we joined last week a a Webinar with Bob Kamal from Lyris HQ who presented on […]
Serving your customers with dynamic content is an important part of personalisation, and more and more companies plan to include it into their email marketing strategies this year. According to a study by Yesmail , nearly half of marketers (46%) plan to do this during 2017. The value of dynamic content is that it gives you the ability […]
Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. It should be noted that these guidelines refer to “solus emails” being sent by publishers on […]