Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups.
Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times more effective. Comparing to other social media platforms and TV, Snapchat’s ads generated a higher degree of emotional response and twice as much intent to purchase.
So why wouldn’t you use it? Read more about why here
Besides advertising possibilities it’s an excellent tool for brand building. We are jumping on the bandwagon and letting you ‘inside’ Upside.Digital. How do we work why and what do we do!
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Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. The Spam Act 2003 regulates how commercial electronic messages can be sent in Australia. The Act […]
When Programmatic marketing, buying and advertising hit the market it sent mass hysteria through the media community; lots of excitement, as well as a heck of a lot of people worried about the longevity of their jobs. Like self-serve checkouts taking jobs from cashiers, the introduction of programmatic advertising felt like another technologic advancement set […]
This week Dotmailer, one of the major ESPs, released their annual email marketing report outlining the best and worse of 100 influential global retailers. Below their ranking of the top 10 retail companies for email marketing and customer experience: ASOS Best Buy Asda EasyJet John Lewis J.Crew Holiday Extras New Look Overstock Trainline Left are 90 […]