No, we are not all gathered around the water filter whispering about he latest office romance, but we are talking about seasonal subject lines.
Leading up to Valentines Day, using the word “Romance” in an email subject line can boost open rates by more than 71%, according to new data from GoDaddy Email Marketing.
Subject lines like “Nothing Says “I LOVE YOU” Like…” and “The Way to a Person’s Heart Is…” creates inquisitive minds to open and obviously very relevant to what is happening today.
Even if you don’t believe in Valentines Day or like most of us feel like you are being conned into buying overpriced flowers on your way home today – think about incorporating this in to your marketing messages to increase your engagement rates. So let’s get creative in your romance. Happy Valentines Day!
Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. It should be noted that these guidelines refer to “solus emails” being sent by publishers on […]
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When Barack Obama won the presidential election 8 years ago and became the 44th president of the US, he did it with the help of social media and the ability to spark the young generation of Americans. He appeared on talk shows, spoke with engagement on political change, and he even convinced the ‘Land of […]