Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups.
Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times more effective. Comparing to other social media platforms and TV, Snapchat’s ads generated a higher degree of emotional response and twice as much intent to purchase.
So why wouldn’t you use it? Read more about why here
Besides advertising possibilities it’s an excellent tool for brand building. We are jumping on the bandwagon and letting you ‘inside’ Upside.Digital. How do we work why and what do we do!
Check out the faces behind Upside.Digital and see how we make the magic of digital marketing come alive! We are snaptivating our audience to educate, inspire and motivate you to grow, generate and promote your business to its next level.
SIGN UP for FREE to Snapchat now and follow your preferred digital marketing team HERE
When Programmatic marketing, buying and advertising hit the market it sent mass hysteria through the media community; lots of excitement, as well as a heck of a lot of people worried about the longevity of their jobs. Like self-serve checkouts taking jobs from cashiers, the introduction of programmatic advertising felt like another technologic advancement set […]
Understanding emotions that affect purchasing behaviours is a key to ensuring brands succeed with their marketing budgets. Lets look at an example. Kmarts ‘Bom Bom Bom’ campaign and the discount ‘everyday low price’ strategy. Kmart worked to change consumer’s attitudes to the brand using the ‘Bom Bom Bom’ and on the emotions that drive consumption […]
Have you ever wondered who makes up the building blocks for an effective Digital Marketing Agency? The operation of a successful Digital Marketing Agency comes down to a harmony of roles and skills that, when combined, make magic for our clients. Each key person and their role are critical to the success of the agency. […]