Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups.
Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times more effective. Comparing to other social media platforms and TV, Snapchat’s ads generated a higher degree of emotional response and twice as much intent to purchase.
So why wouldn’t you use it? Read more about why here
Besides advertising possibilities it’s an excellent tool for brand building. We are jumping on the bandwagon and letting you ‘inside’ Upside.Digital. How do we work why and what do we do!
Check out the faces behind Upside.Digital and see how we make the magic of digital marketing come alive! We are snaptivating our audience to educate, inspire and motivate you to grow, generate and promote your business to its next level.
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Communication… A word we throw around quite a bit but can often not fully understand. When we “communicate” with clients, do we speak to be understood or do we speak to be heard? The difference is extreme and misunderstanding the two is sure to cost your business greatly. The Bad You or someone in your […]
This week Dotmailer, one of the major ESPs, released their annual email marketing report outlining the best and worse of 100 influential global retailers. Below their ranking of the top 10 retail companies for email marketing and customer experience: ASOS Best Buy Asda EasyJet John Lewis J.Crew Holiday Extras New Look Overstock Trainline Left are 90 […]
The digital media landscape is moving at the speed of light. Perhaps that’s an exaggeration. But as professionals within the digital marketing industry, we see new tools and trends pop up daily. To keep abreast of what’s new and what’s coming, a browse online once a month will no longer do the trick. We would […]