Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups.
Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times more effective. Comparing to other social media platforms and TV, Snapchat’s ads generated a higher degree of emotional response and twice as much intent to purchase.
So why wouldn’t you use it? Read more about why here
Besides advertising possibilities it’s an excellent tool for brand building. We are jumping on the bandwagon and letting you ‘inside’ Upside.Digital. How do we work why and what do we do!
Check out the faces behind Upside.Digital and see how we make the magic of digital marketing come alive! We are snaptivating our audience to educate, inspire and motivate you to grow, generate and promote your business to its next level.
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What have we been up to? Although Upside Digital has continued to help an array of clients with their lead generation, we’ve also been busy building our own brand which specialises in comparing top energy providers across Australia. Through research and analysis, we found household expenses like electricity and gas are a hot topic when […]
Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. It should be noted that these guidelines refer to “solus emails” being sent by publishers on […]
Understanding emotions that affect purchasing behaviours is a key to ensuring brands succeed with their marketing budgets. Lets look at an example. Kmarts ‘Bom Bom Bom’ campaign and the discount ‘everyday low price’ strategy. Kmart worked to change consumer’s attitudes to the brand using the ‘Bom Bom Bom’ and on the emotions that drive consumption […]