Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections.
The Spam Act 2003 regulates how commercial electronic messages can be sent in Australia. The Act was passed in 2003 as federal legislation by the Australian Parliament. Its aim is to set up regulations of commercial electronic messages (emails). It specifically restricts business to send spam, set regulations on how data can be gathered, and what needs to be contained in an email send. The Spam Act is enforced by the Australian Communications and Media Authority (ACMA). For any breach of this Act, the ACMA have the right to impose civil penalties and injunctions.
If you want to read the full Spam Act of 2003, it can be downloaded here.
If you rather prefer, Upside.Digital have published a series of articles where we give real life examples on how to implement the regulations in your online marketing activities. You can find the key elements of the act in the articles listed below:
Our other articles include:
Email marketers know it already, but it can always come in handy to have fresh stats to throw into the marketing budget discussion. Email again comes out on top of all sales channels when summarizing 2016. The results in eConsultancy’s annual research report are categorically clear; also 2016 email got the highest Return On Investment with 73% of […]
In most digital media organisations the sales process is methodical; measured by KPIs and financial targets which are cleverly designed to equate to a standard outcome; it usually looks something like this: X number of calls equals X number of meetings, which equals X number of sales. This formula is critical but it is the […]
Serving your customers with dynamic content is an important part of personalisation, and more and more companies plan to include it into their email marketing strategies this year. According to a study by Yesmail , nearly half of marketers (46%) plan to do this during 2017. The value of dynamic content is that it gives you the ability […]