The secret truth behind click bait that will shock you… It’s a familiar story… You scroll through your Facebook feed and come across a link with fairly innocuous image of a young boy playing piano. The caption reads something like “When this boy sat down to play piano, no-one expected this. What he does at […]

[3 Steps to Connecting with your customers more effectively] The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, pulling us in all kinds of directions. Due to the impossibility of processing such a volume of information, we have honed our filters to a point that simply getting […]

DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol developed to protect against phishing and spoofing attempts. It’s built on top of two existing mechanisms: Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), and it prevent criminals from sending emails that appear to be from legitimate companies by falsifying the […]

This is a super exciting week here at Upside.Digital with one of our fearless leaders taking on the Australian Ninja Warrior course this week. Now normally Nicci Barnes is taking on the challenge of allocating budgets and ensuring budgets are met across our entire network, but not this week. This week is all about Salmon […]

When Barack Obama won the presidential election 8 years ago and became the 44th president of the US, he did it with the help of social media and the ability to spark the young generation of Americans. He appeared on talk shows, spoke with engagement on political change, and he even convinced the ‘Land of […]

Does email marketing belong to the past, or have we only scratched on the surface what this ‘old fashion’ sales channel can do? Well, fact is that its position on the Iron Throne of the ROI Kingdoms has been unchallenged for many years, and the trend is not changing. In fact, we see the opposite […]

We use our mobile devices for everything from getting food delivered, to keeping in touch with friends and doing our banking. We use them to play games, watch videos and read the news and sometimes… even to make phone calls! Yes, the humble smartphone has evolved into a multi-purpose super tool that most cannot do […]

Why You Are Seeing So Many Videos in Your Facebook Feed and What The Rise of Facebook Video Means To You In 2015, Facebook registered an average of 8 billion video views per day. An impressive figure, even more so when you consider that one year earlier it was only 1 billion. Although there are […]

[Creating the perfect email design: Techniques to ensure high conversion] “A user interface is like a joke. If you have to explain it, it’s not that good.” –Martin LeBlanc Making the best email is all about putting yourself into the user’s shoes. Think always about the user, like all good design pieces, then about the […]

The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, pulling us in all kinds of directions. Due to the impossibility of processing such a volume of information, we have honed our filters to a point that simply getting our attention now can be a mountainous task. As […]

[A Quick Guide To More Relevant Email Marketing] The days of generic messaging are fast on their way out. Now more than ever, highly targeted relevant experiences are becoming the norm. Smart algorithms and data tracking have led to personalised experiences, but when it comes to email marketing, many are still bulk sending newsletter to […]

Although we often refer to ‘social media’ as a whole, the reality is that each platform is different and requires a different approach. What works on Facebook may not work on Instagram. Videos that get great responses on YouTube may be completely unsuited for Snapchat. Successful social media for your business depends on making the […]