[Creating the perfect email design: Techniques to ensure high conversion] “A user interface is like a joke. If you have to explain it, it’s not that good.” –Martin LeBlanc Making the best email is all about putting yourself into the user’s shoes. Think always about the user, like all good design pieces, then about the […]
I often listen to email marketers complaining about poor email performance, and they explain all the things they do well, including email personalisation and automated email programs. But in the end of the day they don’t get the response they’re after. However, sometimes you need to take one step back before taking two steps forward, […]
The digital marketing landscape is ever-changing; we all know this. Keeping ahead of the game can often be put down to who you surround yourself with, not only in person but also online. With this in mind, we have consolidated advice from 5 of the top minds in digital media on how to succeed in […]