Improved Customer experience dominates the priority list of 2017, according to Econsultancy and Adobe’s survey of 14,000 digital marketers. Companies want seamless customer experience, and the following factors where listed as the most important areas:
The respondents where also asked what the forecast on email spend is for 2017, and 46% plan to increase their email budgets, 47% will maintain them as is. This leaves only 7% that will reduce the spend.
Good news for email marketing as a sales channel, and for companies understanding the importance of customer service.
[The 3 Key Ingredients for your Customer Acquisition Cake] Customer Acquisition is, perhaps unsurprisingly, just as it sounds… the process of acquiring new customers. Despite the simplicity of the definition, the execution is another story. With increasingly competitive markets and new technologies being developed every year, the options available for the modern business to reach […]
Serving your customers with dynamic content is an important part of personalisation, and more and more companies plan to include it into their email marketing strategies this year. According to a study by Yesmail , nearly half of marketers (46%) plan to do this during 2017. The value of dynamic content is that it gives you the ability […]
Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. It should be noted that these guidelines refer to “solus emails” being sent by publishers on […]