Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections.
The Spam Act 2003 regulates how commercial electronic messages can be sent in Australia. The Act was passed in 2003 as federal legislation by the Australian Parliament. Its aim is to set up regulations of commercial electronic messages (emails). It specifically restricts business to send spam, set regulations on how data can be gathered, and what needs to be contained in an email send. The Spam Act is enforced by the Australian Communications and Media Authority (ACMA). For any breach of this Act, the ACMA have the right to impose civil penalties and injunctions.
If you want to read the full Spam Act of 2003, it can be downloaded here.
If you rather prefer, Upside.Digital have published a series of articles where we give real life examples on how to implement the regulations in your online marketing activities. You can find the key elements of the act in the articles listed below:
Our other articles include:
After more than 6 years of experience, I get the same question again and again: How can we engage our email lists from the initial subscription and convert them all the way through to loyal customers? For that reason, we joined last week a a Webinar with Bob Kamal from Lyris HQ who presented on […]
Improved Customer experience dominates the priority list of 2017, according to Econsultancy and Adobe’s survey of 14,000 digital marketers. Companies want seamless customer experience, and the following factors where listed as the most important areas: Improving data analysis capabilities — 63% Optimizing internal collaboration between creative and marketing teams — 53% Optimizing creative workflows to facilitate […]
All the latest statistics point to something that we already knew intuitively, people are becoming increasingly dependent on their mobile devices. For many people, the idea of going without their smartphone for even a few days is completely out of the question. As a business, it’s important to understand the implications of this trend. With […]