Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups.
Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times more effective. Comparing to other social media platforms and TV, Snapchat’s ads generated a higher degree of emotional response and twice as much intent to purchase.
So why wouldn’t you use it? Read more about why here
Besides advertising possibilities it’s an excellent tool for brand building. We are jumping on the bandwagon and letting you ‘inside’ Upside.Digital. How do we work why and what do we do!
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Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. It should be noted that these guidelines refer to “solus emails” being sent by publishers on […]
When comparing SEM, SEO and EDM it is hard to know where to start. Which is best? What do they mean? How can you do them well and what are the common mistakes that kill your hard efforts? Search Engine Marketing (SEM) can be excellent value for money and incredibly effective; finding your customers when […]
DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol developed to protect against phishing and spoofing attempts. It’s built on top of two existing mechanisms: Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), and it prevent criminals from sending emails that appear to be from legitimate companies by falsifying the […]