The digital marketing landscape is ever-changing; we all know this. Keeping ahead of the game can often be put down to who you surround yourself with, not only in person but also online. With this in mind, we have consolidated advice from 5 of the top minds in digital media on how to succeed in […]
We use our mobile devices for everything from getting food delivered, to keeping in touch with friends and doing our banking. We use them to play games, watch videos and read the news and sometimes… even to make phone calls! Yes, the humble smartphone has evolved into a multi-purpose super tool that most cannot do […]
Understanding emotions that affect purchasing behaviours is a key to ensuring brands succeed with their marketing budgets. Lets look at an example. Kmarts ‘Bom Bom Bom’ campaign and the discount ‘everyday low price’ strategy. Kmart worked to change consumer’s attitudes to the brand using the ‘Bom Bom Bom’ and on the emotions that drive consumption […]