[A Quick Guide To More Relevant Email Marketing] The days of generic messaging are fast on their way out. Now more than ever, highly targeted relevant experiences are becoming the norm. Smart algorithms and data tracking have led to personalised experiences, but when it comes to email marketing, many are still bulk sending newsletter to […]
Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. It should be noted that these guidelines refer to “solus emails” being sent by publishers on […]
When I was a kid, my mom used to tell me that I wanted to have everything under control. I hated it. I wanted everyone to think that I was more of a bohemian. With the time I have realised that my mom was right. I actually discovered that I like to have everything under […]